Reliable and Trustworthy
With a foundation of 30 years in the industry, First Choice remains at the forefront of progress and innovation. Our team, characterized by its intergenerational diversity, consistently defies industry conventions, devoted to creating precise golf equipment that instills reliability and trust.
INCLUSIVITY
We prioritize mutual respect and open communication, fostering positive relationships with colleagues, suppliers, and customers. We highly value the uniqueness of every individual involved.
CREATIVITY
We are dedicated to pursuing excellence in all areas, including strategy, management, technology, and manufacturing. Our commitment to continuous progress propels us forward, no matter the circumstances.
CUSTOMER TRUST
Customer success is paramount to our own. We prioritize their needs, exceed expectations, and foster strong partnerships for shared growth and prosperity.
OUR MISSION
Dedicating to Crafting
Golf Heads
Since its establishment in Taiwan in 1991, First Choice has undergone a remarkable transformation from a secondary supplier to a leading manufacturer in the golf industry.
At First Choice, we deeply embrace the values of sincerity, creativity, and customer satisfaction. We are fully committed to delivering competitive, timely products that meet our customers' expectations. We hold ourselves and our team accountable from the beginning for delivering exceptional work. Through continuous improvement, we strive to enhance the quality of our products.
In 2022, we expanded our operations by opening a branch in Samoa while remaining steadfast in our commitment to these principles